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Sobeys aims to make green easy | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
Tanya Kostiw

Produce is taking centre stage in Sobeys’ latest push under its “Better Food For All” platform, which kicks off Friday.

The retailer’s nationwide, month-long “Power up with Green” program encourages consumers to incorporate produce into their weekly meal plans with tips and recipe booklets and POS featuring Sobeys spokesperson chef Jamie Oliver. The campaign will receive support outside of the store through the Sobeys flyer in its Better Food News section, as well as through digital and social (owned channels and paid), plus PR. Agency partners include with Fish Out of Water Design for creative design, POS production by Xerox and High Road handling communication.

http://strategyonline.ca/2015/01/28/sobeys-aims-to-make-green-easy/
 

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